Soon It Will Be Super Bowl Weekend

Its almost Super Bowl weekend. We are all eagerly anticipating Sunday's game, The Who's halftime show, and those brand new commercials. This year, a 30 second advertisement spot is priced between $2.5 million and $3 million. It seems like every year, both Coke and Pepsi participate in this ritual, each airing some memorable ads. This year, however, Pepsi has decided not to play in this game. Pepsi, has instead decided to redirect the millions of dollars that they would pour into Super Bowl marketing towards a social-media campaign to promote its "Pepsi Refresh" initiative. Coke, by contrast, will air two different spots, including one with characters from "The Simpsons." Automakers have jumped in headfirst. Audi, Dodge, Honda, Hyundai, Kia, and Volkswagen have all purchased ads. The notable abstention is from Toyota, currently embroiled in a recall crisis. Publicly, however, they have stated that they did not buy ad time because they are in-between product introductions. Lots of food, football, and hype. Super Bowl Sunday is one of my favorite holidays. And yes, at this Blind Bambi's home, it is considered a holiday. Regardless of who you are cheering for, here's a heartfelt wish that your Super Bowl experience is a superbly enjoyable affair!