Thursday, September 6, 2012

Microsoft Bing vs. Google Search

Microsoft has challenged Google to the "blind taste test" of search engines.  In an online study, Microsoft indicates that nearly 1000 people participated in a test where participants were shown the main web search results pane (with all branding removed) of both Bing and Google for ten search queries of their choice.  The results were: 57.4% chose Bing more often, 30.2% chose Google more often, and 12.4 % resulted in a draw.  The Microsoft bumper sticker, then, is: "people chose Bing web search results over Google nearly 2:1."  If you would like to try something similar, check out http://www.bingiton.com.

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